In Indonesia, fares for short distances, namely 5 kilometers (km), are only US$1.5. This is the lowest compared to other countries in Southeast Asia. The highest fare, according to an iPrice study, is in Singapore, reaching US$5.6, due to its inherently high base fare.
Two giant competitors in the online four-wheeled transportation services, Grab and Uber, are battling to dominate a market projected to grow to US$13 billion in 2015. In Indonesia, Go-Jek, which initially only provided transportation services for two-wheeled vehicles, has also entered this business under the name Go-Car.
Despite ongoing regulatory debates with the government and conventional taxi drivers, online transportation services are increasingly popular. The customer is king and is entitled to the best service at the lowest price.
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