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iPad, Apple's Product with the Largest Market Share in Q3 2025

Akbar Ridwan 22/12/2025 16:44 WIB

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According to Counterpoint data, Apple's product with the largest market share is the iPad, accounting for 34% of the total global tablet shipment volume in Q3 2025.

Apple's Global Market Share by Product Segment in Q3 (2024-2025)*

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Apple's Global Market Share by Product Segment in Q3 (2024-2025)*

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According to a Counterpoint report, Apple's revenue grew 8% (year-on-year/yoy) to US$102 billion in Q3 2025 (or Q4 based on Apple's fiscal year).

This growth was driven by strong performance in the hardware segment, which rose 5% (yoy), as well as the services segment, which grew 15% (yoy).

"This marks the first time Apple's total revenue has surpassed US$100 billion in a quarter ending in September," Counterpoint stated in its report (18/12/2025).

Based on Counterpoint data, Apple's product with the largest market share was the iPad, accounting for 34% of the total global tablet shipment volume in Q3 2025. Its achievement was stable, unchanged from Q3 2024.

In the smartwatch category, Apple Watch captured a 23% share in Q3 2025, higher than Q3 last year. According to Counterpoint, this achievement was supported by Series 11, Ultra, and SE 3.

"The SE 3, in particular, performed significantly better than the SE 2, as the feature gap between the SE series and the standard series narrowed, making it a very attractive value proposition," Counterpoint stated.

Meanwhile, the lowest achievement was for MacBook, which secured an 11% share of the total global laptop shipment volume in Q3 2025.

Below is a breakdown of Apple's product market share by segment globally in Q3 2025:

iPad: 34%
Apple Watch: 23%
AirPods: 21%
iPhone: 18%
MacBook: 11%

Editor : Adi Ahdiat

"Disclosure: This is an AI-generated translation of the original article. We strive for accuracy, but please note that automated translations may contain errors or slight inconsistencies."

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iPad, Apple's Product with the Largest Market Share in Q3 2025

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