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Apple Predicted to Lead Global Smartwatch Shipments by 2025

Akbar Ridwan 26/12/2025 15:00 WIB

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According to Counterpoint, global smartwatch shipments are predicted to increase by 7% year-on-year (yoy) by the end of 2025.

Global Smartwatch Shipments Market Share by Manufacturer (2024-2025)*

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Global Smartwatch Shipments Market Share by Manufacturer (2024-2025)*

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According to Counterpoint, global smartwatch shipments are predicted to increase by 7% year-on-year (yoy) by the end of 2025.

Counterpoint stated that by 2025, the global smartwatch landscape will undergo significant changes characterized by three things: new hardware and software features, increasing consumer interest in mid-range and premium models, and a greater industry focus on health functions.

"This market recovery is spearheaded by Huawei and supported by Apple's latest product lineup," Counterpoint explained in its report.

Both are indeed predicted to capture the largest global smartwatch shipment market share in 2025, with Apple at 23%, followed by Huawei at 18%.

Responding to this market performance, Counterpoint Senior Research Analyst Anshika Jain stated that China has emerged as a key driver of global smartwatch market growth.

"Three of the top five brands originate from that country. Government subsidy programs also encourage consumers to perform device upgrades," she said.

Regarding Apple's performance, Jain said that the manufacturer's latest smartwatch lineup drove an increase in shipments during its launch quarter, with annual shipments expected to rise by 12% in 2025.

"This recovery is largely due to the highly anticipated launch of the more affordable Watch SE 3 model and the ultra-premium Watch Ultra 3 model," she explained.

Editor : Erlina Fury Santika

"Disclosure: This is an AI-generated translation of the original article. We strive for accuracy, but please note that automated translations may contain errors or slight inconsistencies."

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Apple Predicted to Lead Global Smartwatch Shipments by 2025

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