Mass Layoffs Imminent, Yahoo Visits Relatively Stable for Three Months

Tech giant Yahoo is about to conduct a mass layoff affecting approximately 1,000 employees in the near future. This represents 20% of its total workforce.

“The cuts will impact nearly 50% of Yahoo's advertising technology employees by the end of the year, including nearly 1,000 employees this week,” Yahoo management stated, as quoted by *Katadata.co.id* from Reuters on Friday (February 10th).

The layoffs are described as part of a large-scale restructuring of its advertising technology division. This decision has also led Yahoo to make several adjustments.

Yahoo plans to narrow its focus and investment on its flagship advertising business, known as DSP, or demand-side platform.

Management also reasoned that the cuts were made because many advertisers have reduced their marketing budgets. High inflation and uncertainty about the impact of a recession are cited as drivers of these budget reductions.

Aside from the layoff news, what are the trends in visits and the development of this company owned by Apollo Global Management?

According to Similarweb, Yahoo's monthly visits exceed 3 billion, from both computers and mobile devices. This figure has remained stable from November 2022 to January 2023.

This also makes Yahoo the 13th most visited website in the world.

Demographically, the majority of Yahoo users are aged 25-34 years old, representing 27.57%. This is followed by the 35-44 age group at 19.57%.

The youngest group, 18-24 years old, accounts for 19.06%. The 45-54 age group comprises 14.91%, 55-64 accounts for 11.23%, and finally, those 65 and older represent only 7.66%.

The top topics frequently searched by its users include video games, programming and software development, news, and other content.

Yahoo operates in the media and publishing industry with revenue exceeding US$1 billion annually. The company has been operating since 1996 and is headquartered in California, United States.

(Also read: Mass Layoffs Continue in the Tech Industry: Yahoo to Lay Off 1,000 Employees)