Modern Concept Mall Still Crowded with Visitors

Amidst circulating issues of slowing public purchasing power, modern concept shopping malls are still attracting many visitors. This indicates that the domestic economic slowdown has not significantly affected the upper-middle class.

A BCA survey conducted in the Jabodetabek area recorded that the modern concept Gandaria City shopping mall saw a 20 percent increase in visitors in the first half of 2017 compared to the first half of the previous year. This was followed by Kasablanka Mall (18 percent) and Central Park Mall (14 percent).

Changes in people's lifestyles, along with the rise of online shopping and the emergence of millennials (those born in the digital age), mean that malls are no longer just places to shop. Shopping malls now need to become lifestyle destinations, offering spaces for socializing, enjoying culinary experiences, exercising (fitness), and allowing visitors to showcase their existence on social media.