Many Indonesian Middle-Class Compare Prices of Mall and E-Commerce Products, Especially Fashion

Consumer Products

Premium

Akbar Ridwan 29/10/2025 15:24 WIB

URL has been copied

Memuat...

According to a KedaiKOPI survey, 94.5% of middle-class people in Indonesia have compared the prices of products sold in malls and e-commerce, especially fashion products.

Proportion of Indonesian Middle-Class Comparing Prices in Offline and Online Stores by Product Type (October 2025)

A Small Font
A Medium Font
A Bigger Font

You are accessing content Single Data Premium.
To continue, please subscribe or buy individually.

Professional

Enjoy premium access with a more affordable price.

Start from

~~Rp300.000~~ 150.000/month

Access more premium content and exclusive features for customers.

Start from

50.000/month

Hanya Rp833 per artikel

More details »

Buy Retail

Read the article immediately “Many Indonesian Middle-Class Compare Prices of Mall and E-Commerce Products, Especially Fashion”.

Rp10.000

We accept the following payments:

Some payment methods are still in the process of being activated.

Proportion of Indonesian Middle-Class Comparing Prices in Offline and Online Stores by Product Type (October 2025)

Download

Source

A Small Font
A Medium Font
A Bigger Font

According to a KedaiKOPI survey, 94.5% of the middle-class population in Indonesia have compared product prices in offline stores (such as malls) with similar products sold online (such as e-commerce).

This comparison is most frequently done for women's fashion products (such as clothing, hijabs, shoes, and accessories).

Many also compare prices for cosmetic and skincare products, as well as men's fashion (such as clothing, shoes, and accessories).

The following is the proportion of Indonesia's middle-class who compare prices in offline and online stores based on product type:

Women's fashion (clothing, hijabs, shoes, and accessories): 62% of respondents
Cosmetics and skincare: 58.6%
Men's fashion (clothing, shoes, and accessories): 55.9%
Household items (home living, kitchenware, and furniture): 54.3%
Gadgets or electronics (mobile phones, laptops, and accessories): 50.1%
Children's needs (toys, children's clothing, and baby equipment): 47.9%
Books and stationery: 18.4%

KedaiKOPI conducted this survey from October 14-19, 2025, using the online-computerized assisted self-interview (CASI) method.

The total number of respondents was 932, and 724 of them had compared product prices in offline and online stores.

Respondent criteria included being 17-55 years old and belonging to the middle-class, with an income between IDR 3.5 million and IDR 14.5 million per month, or per capita expenditure between IDR 2 million and IDR 9.9 million per month.

Editor : Adi Ahdiat

"Disclosure: This is an AI-generated translation of the original article. We strive for accuracy, but please note that automated translations may contain errors or slight inconsistencies."

Related Data

Despite Rising Transactions, Most Indonesian E-Commerce Businesses' Revenue Remains Stagnant in 2024

5 Illegal Cosmetic Products Widely Sold on Indonesian Marketplaces

Majority of Indonesian E-Commerce Entrepreneurs are Millennials

Instant Messaging: Main Channel for E-Commerce Businesses in Indonesia

E-Commerce Businesses in Indonesia Increased Until 2024

E-Commerce Considered Environmentally Friendly by Indonesia's Middle Class

Latest Data Stories

Statistics on the Kong Hu Cu Population in Central Kalimantan, 2015-2024 Demographics 05/12/2025, 14:00 WIB

Food Prices Today, December 05 in Banten: Red Chili Up, Cayenne Pepper Down Economics & Macro 05/12/2025, 13:30 WIB

The price of fresh chicken in traditional markets in North Kalimantan Province has increased by 7.62% over the past month. Economics & Macro 05/12/2025, 13:17 WIB

Prevalence of Food Consumption Inadequacy in West Bandung Decreased by 1.23% in the Last Year Demographics 05/12/2025, 13:15 WIB

Other Services Sector PDRB in South Sulawesi Grew 4.77% (2024) PDB 05/12/2025, 13:14 WIB

Population of Male Cattle Suitable for Slaughter, Period 2013-2024 Demographics 05/12/2025, 13:05 WIB

Download

Source

Many Indonesian Middle-Class Compare Prices of Mall and E-Commerce Products, Especially Fashion

Tags

Related Data

Despite Rising Transactions, Most Indonesian E-Commerce Businesses' Revenue Remains Stagnant in 2024

5 Illegal Cosmetic Products Widely Sold on Indonesian Marketplaces

Majority of Indonesian E-Commerce Entrepreneurs are Millennials

Instant Messaging: Main Channel for E-Commerce Businesses in Indonesia

E-Commerce Businesses in Indonesia Increased Until 2024

E-Commerce Considered Environmentally Friendly by Indonesia's Middle Class

Latest Data Stories

Popular Data

Many Indonesian Middle-Class Compare Prices of Mall and E-Commerce Products, Especially Fashion

Tags

Related Data

Despite Rising Transactions, Most Indonesian E-Commerce Businesses' Revenue Remains Stagnant in 2024

5 Illegal Cosmetic Products Widely Sold on Indonesian Marketplaces

Majority of Indonesian E-Commerce Entrepreneurs are Millennials

Instant Messaging: Main Channel for E-Commerce Businesses in Indonesia

E-Commerce Businesses in Indonesia Increased Until 2024

E-Commerce Considered Environmentally Friendly by Indonesia's Middle Class

Latest Data Stories

Trending Topics

Popular Data