KIC Survey: 48% of Respondents Purchase Products Endorsed by K-pop Artists

Technology & Telecommunications

Lite

Cindy Mutia Annur 26/07/2022 16:00 WIB

URL has been copied

Memuat...

According to a survey by Katadata Insight Center (KIC) and Zigi.id, 48% of respondents stated that they purchased products recommended by K-pop artists or K-drama actors/actresses.

Respondent Feedback on K-pop Artist-Recommended Product Purchases (June 2022)

A Font Kecil
A Font Sedang
A Font Besar

Access single data

KIC Survey: 48% of Respondents Purchase Products Endorsed by K-pop Artists

Want to get more access to Data Stories with a more affordable price? Subscribe.

By subscribing, you join us in presenting quality data.

Get:

Premium Data Stories access
Comfortable reading without ads
Download data in XLS, PDF, and image format
Access to data source information

Basic

~~Rp100.000~~

Rp50.000/month

Professional

~~Rp100.000~~

Rp150.000/month

Institutional For organizations

We accept the following payments:

Some payment methods are still in the process of being activated.

Respondent Feedback on K-pop Artist-Recommended Product Purchases (June 2022)

Download

Source

A Small Font
A Medium Font
A Bigger Font

K-pop artists and K-drama actors/actresses wield considerable influence over their fans, including their purchasing decisions.

A survey conducted by Katadata Insight Center (KIC) and Zigi.id revealed that 48% of respondents stated they buy products recommended by K-pop artists or K-drama actors/actresses.

Conversely, 52% of respondents said they do not buy products recommended by their favorite South Korean artists.

Recently, there has been a surge in K-pop artists and K-drama actors/actresses becoming brand ambassadors for consumer products, ranging from clothing and food to beverages and skincare.

Companies hope that brand ambassadors will attract fans and encourage them to trust and purchase their products.

However, the survey also found that price remains the primary consideration for most consumers (71.3%), while only 20.4% of respondents cited brand ambassadors or idols as a factor in their purchasing decisions.

This online survey was conducted from June 20-29, 2022, involving 1,609 Indonesian respondents who enjoy Korean entertainment. The majority of respondents were Gen Z and Millennials, spread across Indonesia, with the highest concentration in Java. The full survey report can be downloaded at [https://zigi.id/surveipenggemarkorea](https://zigi.id/surveipenggemarkorea).

Editor : Annissa Mutia

"Disclosure: This is an AI-generated translation of the original article. We strive for accuracy, but please note that automated translations may contain errors or slight inconsistencies."

Related Data

10 Best-Selling Beauty Packages on Shopee Indonesia in Q3 2025

Social Security Coverage for Indonesian Citizens Still Low in 2025, Here Are the Types

Distribution of Palm Oil Production Centers in Indonesian Provinces 2024

Forest Area for Plantations and Mining in Aceh, North Sumatra, and West Sumatra 2012-2024

Here Are Some Obstacles to Disaster Management in Sumatra, According to Residents

Number of Visitors to Shopee, Tokopedia, Lazada, and Blibli Websites, November 2025

Latest Data Stories

Warning! Mount Ibu Erupts Again Early This Morning (Monday, December 22, 2025) Demographics 22/12/2025, 1:50 WIB

Mount Semeru Erupts Again Tonight (Monday, December 22, 2025) Demographics 22/12/2025, 0:35 WIB

Mount Ibu Erupts Again Tonight (Sunday, December 21, 2025) Demographics 21/12/2025, 22:50 WIB

Mount Semeru Erupts Again Tonight (Sunday, December 21, 2025) Demographics 21/12/2025, 21:50 WIB

Warning! Mount Ibu Erupts Again Tonight (Sunday, December 21, 2025) Demographics 21/12/2025, 20:49 WIB

Air Pollution Sunday Night (21/12): South Sumatra Worst, How About Other Regions? Consumer Services & Health 21/12/2025, 19:31 WIB

Download

Source

KIC Survey: 48% of Respondents Purchase Products Endorsed by K-pop Artists

KIC Survey: 48% of Respondents Purchase Products Endorsed by K-pop Artists

Tags

Related Data

10 Best-Selling Beauty Packages on Shopee Indonesia in Q3 2025

Social Security Coverage for Indonesian Citizens Still Low in 2025, Here Are the Types

Distribution of Palm Oil Production Centers in Indonesian Provinces 2024

Forest Area for Plantations and Mining in Aceh, North Sumatra, and West Sumatra 2012-2024

Here Are Some Obstacles to Disaster Management in Sumatra, According to Residents

Number of Visitors to Shopee, Tokopedia, Lazada, and Blibli Websites, November 2025

Latest Data Stories

Popular Data

KIC Survey: 48% of Respondents Purchase Products Endorsed by K-pop Artists

KIC Survey: 48% of Respondents Purchase Products Endorsed by K-pop Artists

Tags

Related Data

10 Best-Selling Beauty Packages on Shopee Indonesia in Q3 2025

Social Security Coverage for Indonesian Citizens Still Low in 2025, Here Are the Types

Distribution of Palm Oil Production Centers in Indonesian Provinces 2024

Forest Area for Plantations and Mining in Aceh, North Sumatra, and West Sumatra 2012-2024

Here Are Some Obstacles to Disaster Management in Sumatra, According to Residents

Number of Visitors to Shopee, Tokopedia, Lazada, and Blibli Websites, November 2025

Latest Data Stories

Trending Topics

eruption

Popular Data