Gmail, Google's email service, remains the most popular in the Indonesian market. More than 60 percent of internet users in Indonesia use Gmail as their primary email address. Yahoo still holds second place, capturing 32 percent of the email user market. In the early days of the internet in Indonesia, Yahoo was the most popular. However, it declined due to a lack of feature updates to its service.
Gmail's popularity is inseparable from Google's role as the world's largest search engine. Furthermore, the penetration of Android, also a Google operating system, has also contributed significantly. Every Android user is required to log in using a Google account, boosting Gmail's user base.
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