APJII: Politics to be the Most Popular Content for Indonesians in 2024

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Nabilah Muhamad 01/02/2024 17:55 WIB

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According to an APJII survey, in 2024, online content related to politics, law, and human rights was the most popular among the public. This was stated by 40.56% of respondents.

Types of Internet Content Frequently Accessed by Respondents (December 2023-January 2024)

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Types of Internet Content Frequently Accessed by Respondents (December 2023-January 2024)

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The Indonesian Internet Service Providers Association (APJII)'s 2024 Internet Penetration Survey reveals public content preferences. Issues related to politics, social matters, law, and human rights were the most frequently accessed content, accounting for 40.56% of respondents. This surpasses health-related content, which previously held the top spot.

APJII Chairman Muhammad Arif stated that this reflects a shift in public focus from health to political issues. “Previously, due to COVID-19, many people browsed about healthy living and other things. But since it's now 2024, everything has shifted to political content,” said Arif in a virtual press conference on Wednesday, January 31, 2024.

Sports content followed, with 32.50%. Gossip content was accessed by 31.25% of respondents, followed by economic, financial, and business content at 29.32%, and health content at 27.79%.

Content related to culture and tourism, education and science and technology, and international affairs had lower proportions, as shown in the attached graph.

5.50% of respondents stated they did not know or had never accessed online content.

The survey involved 8,720 respondents aged 13 and above, proportionally distributed across 38 Indonesian provinces. The sample was selected using multistage random sampling.

Data was collected from December 18, 2023, to January 19, 2024, using face-to-face interviews. The survey has a margin of error of approximately 1.1% and a relative standard error of 0.43%.

(See also: Students Prefer Using the Internet for Entertainment Content)

Editor : Erlina Fury Santika

"Disclosure: This is an AI-generated translation of the original article. We strive for accuracy, but please note that automated translations may contain errors or slight inconsistencies."