Highly Educated Social Media Users Are More Frequently Found on Twitter

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Erlina Fury Santika 01/11/2023 14:54 WIB

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Reuters Institute research shows that, among the social media platforms studied, users with higher education levels are most prevalent on Twitter.

Respondent's Proportion of Higher Secondary Education Background on Several Social Media Platforms, Reuters Institute Version (2023)

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Highly Educated Social Media Users Are More Frequently Found on Twitter

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Respondent's Proportion of Higher Secondary Education Background on Several Social Media Platforms, Reuters Institute Version (2023)

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Reuters Institute research shows that the educational backgrounds of users of the world's major social media platforms are incredibly diverse.

Across the platforms studied—Twitter, YouTube, Instagram, Facebook, and TikTok—respondents with higher education levels were most prevalent on Twitter.

For those with a high school education, Twitter users dominated, comprising 49% of the platform's total users. Instagram and YouTube followed with 40% and 39% respectively.

Users holding bachelor's, master's, or doctoral degrees were also most numerous on Twitter, at 41%. Other platforms, such as Instagram and YouTube, only contributed 33% and 32% respectively.

Facebook and TikTok contributed equally, at 30%.

Conversely, Twitter had the lowest proportion of users with a lower or basic education level, at 11%. Facebook and TikTok had the highest proportion of users with the lowest education levels, at 17%.

The research team noted that X, the new face of Twitter, underwent significant changes in 2023. Since Elon Musk's takeover in October 2022, many platform functions have been altered, removed, or completely rebranded.

"Given the rapid pace of change, it's difficult to say what the future of news on X will look like," wrote Craig Robertson on Wednesday, October 25, 2023.

The *Digital News Report 2023* surveyed over 93,000 digital news users across 46 countries in Africa, Asia, Europe, the Americas, and Oceania.

Specifically, the respondent base and Twitter user base comprised 20,213 individuals; YouTube, 61,431; Instagram, 41,511; Facebook, 61,007; and TikTok, 24,052.

(Also read: Facebook is the Social Media Platform with the Highest Spread of Election Hoax News)

Editor : Erlina Fury Santika

"Disclosure: This is an AI-generated translation of the original article. We strive for accuracy, but please note that automated translations may contain errors or slight inconsistencies."

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Highly Educated Social Media Users Are More Frequently Found on Twitter

Highly Educated Social Media Users Are More Frequently Found on Twitter

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Highly Educated Social Media Users Are More Frequently Found on Twitter

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