YouTube's Global User Base Continues to Grow, Reaching 2.68 Billion Users in Q1 2023

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Cindy Mutia Annur 31/05/2023 16:19 WIB

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According to data from Business of Apps, YouTube's active global users reached 2.68 billion in Q1 2023.

Number of Active YouTube Users Worldwide (Q1 2010 - Q1 2023)

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Number of Active YouTube Users Worldwide (Q1 2010 - Q1 2023)

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YouTube's popularity has skyrocketed in recent years. This Google-owned video application continues to record an increase in the number of active users on its platform.

According to Business of Apps data, the number of active YouTube users worldwide reached 2.68 billion in Q1 2023. This is the highest number in over a decade.

The number of active YouTube users increased slightly by 0.26% compared to the previous quarter (quarter-to-quarter/q-to-q). Meanwhile, the number of active YouTube users in Q1 2023 also increased by 9.17% compared to the same period the previous year (year-on-year/yoy).

YouTube has consistently recorded an increase in the number of active users for over a decade. In Q1 2010, for example, the number of active YouTube users only reached 234 million globally.

This means there has been an increase of thousands of percent (1,048.71%) in the number of global active YouTube users from Q1 2010 to Q1 2023.

The surge in the number of YouTube users in recent years is due to the video platform adapting with the introduction of several new features to compete with its rivals. These include features such as Premium, live streaming, and Shorts.

According to Business of Apps, the number of YouTube Premium subscribers in 2022 reached 80 million. This is up from 50 million subscribers the previous year.

YouTube Premium is a paid streaming subscription service that provides ad-free streaming for all videos on YouTube.

Editor : Padjar Iswara

"Disclosure: This is an AI-generated translation of the original article. We strive for accuracy, but please note that automated translations may contain errors or slight inconsistencies."

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YouTube's Global User Base Continues to Grow, Reaching 2.68 Billion Users in Q1 2023

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