This is How Digital Businesses Use Consumer Personal Data
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Amidst the development of big data technology, many digital businesses collect consumers' personal data for various purposes.
According to a survey by the Ministry of Communication and Informatics and the Katadata Insight Center (KIC), the majority, or 77%, of digital businesses store consumer data for data inventory purposes.
Then, 58.5% of digital businesses use the data to improve consumer services, and 51.9% for product promotion.
Only 6.7% of companies admitted to using it for research, and 4.4% shared consumers' personal data with other parties for business purposes.
This survey also found that the majority, or 73.1%, of companies inform consumers of the purpose of data collection and use. However, only a small percentage of companies communicate the limitations on the use and dissemination of this data.
"Socialization of personal data policies to consumers is still minimal, with only 30.6% of companies doing so," stated the Ministry of Communication and Informatics and KIC.
This survey was conducted during the period of July 26 - August 31, 2021, involving 135 respondents from digital businesses spread across 14 Indonesian provinces.
All respondents have obtained/requested/collected consumers' personal data. 66.7% of them are company managers, while 33.3% are owners or top-level management.
To see the survey results in more detail, the complete report can be downloaded via this link.
"Disclosure: This is an AI-generated translation of the original article. We strive for accuracy, but please note that automated translations may contain errors or slight inconsistencies."
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