Top Digital Content Purchased by Internet Users: Streaming Movies and TV Lead the Pack

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Cindy Mutia Annur 21/02/2023 11:55 WIB

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A January 2023 report by We Are Social and Hootsuite shows that the most purchased type of digital content by global internet users is film and television streaming services.

Percentage of Global Internet Users Paying for Digital Content Monthly (January 2023)

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Percentage of Global Internet Users Paying for Digital Content Monthly (January 2023)

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A January 2023 report by We Are Social and Hootsuite revealed that 71% of global internet users aged 16-64 pay for some type of digital content monthly.

The majority of paid digital content consists of film and television streaming services. Globally, 31.7% of internet users purchase this type of content.

Other popular types of purchased digital content include music streaming services (24.2%), music downloads (19.6%), mobile apps (17.7%), mobile games (17.3%), and film/TV downloads (17.1%).

Further down the list are educational programs and learning materials (13.6%), e-books (12.4%), in-app purchases (11.6%), and news services (11.5%).

Finally, other purchased digital content includes software packages (10.4%), online magazine subscriptions (9.2%), digital gifts (9%), and online dating services (6.9%).

The We Are Social report also indicates that men purchase more digital content than women. The highest percentage comes from the 25-34 age group: 80.7% of men and 76.6% of women.

Geographically, India leads the world in digital content purchases with 81.6%. Indonesia ranks 27th globally, with 66.9% of internet users purchasing digital content.

Editor : Padjar Iswara

"Disclosure: This is an AI-generated translation of the original article. We strive for accuracy, but please note that automated translations may contain errors or slight inconsistencies."

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