Xiaomi Expands Further in Southeast Asia in Q2 2025

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Nabilah Muhamad 14/08/2025 13:40 WIB

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According to Canalys data, Xiaomi was the leading smartphone vendor in Southeast Asia, shipping 4.7 million units in Q2 2025.

Southeast Asia Smartphone Shipment Volume* (Q2 2025)

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Southeast Asia Smartphone Shipment Volume* (Q2 2025)

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According to a Canalys research firm report, Xiaomi dominated smartphone shipments in Southeast Asia in the second quarter of 2025.

Volume reached 4.7 million units with a 19% market share. This represents an 8% year-on-year (YoY) increase.

Canalys' calculation includes Xiaomi shipments encompassing its sub-brands POCO and Redmi.

“Xiaomi's performance in Q2 2025 was driven by the expansion of its direct-to-consumer and operator sales channels, building a strong foundation for developing its sub-brands (POCO),” said Canalys Research Manager Le Xuan Chiew in the report on Wednesday (August 13, 2025).

Transsion ranked second, distributing 4.5 million smartphone units and achieving the highest growth in Q2 2025 at 17% (YoY). Transsion's products include TECNO, Infinix, and iTel.

Meanwhile, Samsung smartphone shipments fell 3% (YoY) to 4.3 million units; OPPO dropped 19% (YoY) to 3.5 million units; and Vivo plummeted 21% (YoY) to 2.8 million units.

The combined shipment volume of other smartphone brands in Southeast Asia reached 5.1 million units, a 7% (YoY) increase.

Overall, the total volume of smartphone shipments in the Southeast Asian market reached 25 million units in Q2 2025.

This represents a 1% YoY decrease, influenced by the ongoing uncertainty surrounding US import tariffs, which continues to overshadow the regional outlook.

“The ongoing US-China trade tensions created a significant ripple effect, as vendors adjusted their supply chains away from China to prioritize shipments to the US,” said Chiew.

Furthermore, the weakening US dollar affected consumer purchasing power, forcing vendors to adjust prices or promotions to remain competitive.

Editor : Erlina Fury Santika

"Disclosure: This is an AI-generated translation of the original article. We strive for accuracy, but please note that automated translations may contain errors or slight inconsistencies."

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Xiaomi Expands Further in Southeast Asia in Q2 2025

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