Top 10 Best-Selling Hair Removal Products of Early 2025: Local Dominate

Compas market research reveals that 10 top-selling hair removal cream and wax brands were sold on Indonesian Shopee in Q1 2025.

This data is the result of online crawling, the digital collection of product sales data from both official and non-official Shopee stores, with a minimum product rating of 4 stars.

Nine out of the ten top-selling hair removal brands during this period were local brands. Only one international brand, Veet, ranked fifth with a 6.80% market share.

"Local brands are strengthening their position in the top 10 in early 2025," Compas wrote on its official Instagram account on Monday (July 14, 2025).

Milk Recipe took the top spot, with a 13.95% market share of total hair removal product sales on Shopee Indonesia in Q1 2025. This is an increase from 12.25% in Q1 of the previous year.

The following is a list of the top 10 best-selling hair removal brands on Shopee Indonesia in Q1 2025, based on Compas research:

1. Milk Recipe: 13.95%

2. Mirael: 12.17%

3. SYB: 6.96%

4. Brighty: 6.80%

5. Veet: 6.29%

6. This is Good: 5.91%

7. Losricos: 2.05%

8. Cool Sugar Wax: 1.66%

9. Loveli: 1.60%

10. Bioaqua: 1.55%