Sales Trends of GrabFood, GoFood, and ShopeeFood in Indonesia until 2024

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Adi Ahdiat 13/03/2025 14:00 WIB

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From 2021 to 2024, GrabFood and ShopeeFood's gross merchandise value (GMV) in Indonesia showed an upward trend, while GoFood experienced a slight decline.

Estimated Gross Merchandise Value (GMV) of Online Food Delivery in GrabFood, GoFood, and ShopeeFood Indonesia (2021-2024)

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Estimated Gross Merchandise Value (GMV) of Online Food Delivery in GrabFood, GoFood, and ShopeeFood Indonesia (2021-2024)

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According to a Momentum Works report, online food sales via GrabFood, GoFood, and ShopeeFood in Indonesia increased in 2024.

GrabFood's 2024 gross merchandise value (GMV) for food orders reached US$2.54 billion, a 10% year-on-year (YoY) increase from 2023.

GoFood's GMV grew by 8% YoY in 2024 to US$1.89 billion, while ShopeeFood surged by 76% YoY to US$0.97 billion.

Over a longer period, ShopeeFood's growth was the strongest compared to its two main competitors.

ShopeeFood's GMV in Indonesia surged 164% during 2021-2024.

During the same period, GrabFood's GMV only increased by 13%, while GoFood's actually decreased by 4%, as detailed in the graph.

Momentum Works also noted that although ShopeeFood's GMV remains the smallest, its market share increased from 2021-2024.

Conversely, despite having larger GMVs, [GrabFood and GoFood's market share has declined](https://databoks.katadata.co.id/teknologi-telekomunikasi/statistik/67d25aaabd3d5/grabfood-dominasi-penjualan-makanan-online-di-indonesia-sampai-2024) over the past four years.

Momentum Works estimated these GMVs based on surveys and interviews with industry players, payment providers, and consumers.

The GMV figures recorded here are estimates of the value of online food orders received by restaurants or partner businesses of the relevant applications, including canceled orders.

Editor : Adi Ahdiat

"Disclosure: This is an AI-generated translation of the original article. We strive for accuracy, but please note that automated translations may contain errors or slight inconsistencies."

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Sales Trends of GrabFood, GoFood, and ShopeeFood in Indonesia until 2024

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