Vivo Dominates China's Smartphone Market in 2024

According to a Canalys report, smartphone shipments in China reached 284.6 million units in 2024, a 4% increase year-on-year (YoY) compared to 2023.

In 2024, Vivo captured a 17% market share of the Chinese smartphone market with 49.3 million units shipped, a growth of 11% (YoY).

"Vivo demonstrated strong momentum by capitalizing on opportunities in both online and offline channels," Canalys wrote in its report on Thursday, January 16, 2025.

Furthermore, Vivo was also considered successful in forging partnerships with operators and optimizing its marketing strategy to strengthen its position in the entry-level to high-midrange segments.

Huawei ranked second, with its smartphone shipments in China surging 37% (YoY) to 46 million units.

Meanwhile, Apple's smartphone shipments in China decreased by 17% (YoY) to 42.9 million units; Oppo's decreased by 3% (YoY) to 42.7 million units; and HONOR's decreased by 3% (YoY) to 42.2 million units.

Combined smartphone shipments from other brands in China reached 61.6 million units, an increase of 12% (YoY).

Canalys research analyst Lucas Zhong predicts that smartphone shipments in the Chinese market will exceed 290 million units in 2025.

"China presents a highly favorable market environment in the global landscape, supported by recovering demand, a stable and improving macroeconomic environment, and healthy product distribution channels," Lucas stated in his report.

However, he believes that manufacturers need to improve product quality, such as extending battery life, offering thinner and lighter designs, and adopting artificial intelligence to attract consumers across various price segments.