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Xiaomi will lead the global 'Wearable Band' shipment market share by 2025.

Nabilah Muhamad 02/03/2026 18:40 WIB

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According to a report by the market research company Omdia, Xiaomi will lead the global wearable device shipment market, with a market share of 18% by 2025.

The Global Share of Wearable Band Device Shipments by Manufacturer (2025)

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The Global Share of Wearable Band Device Shipments by Manufacturer (2025)

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According to a report by market research company Omdia, the global shipment volume of wearable bands exceeded 200 million units in 2025, growing by 6% year-on-year (yoy).

During this period, Xiaomi led with a shipment share of 18%. The Chinese manufacturer regained the top position for the first time since 2020.

"Xiaomi rose to the top thanks to a structured multi-category strategy, rather than relying on a single star product," Omdia wrote in its report, Juamt (February 27, 2026).

The next positions were held by Apple and Huawei, which controlled 17% and 16% of the wearable band shipment share in 2025, respectively. Omdia explained that the gap between the top three brands was less than one percentage point.

"Competitive advantage now depends on seamless cross-device integration and the ability to deliver value-added data services that can be monetized," said Omdia Research Manager Cynthia Chen in her report.

She explained that Apple maintained a strong position in the premium segment by leveraging 5G connectivity and advanced health features.

Meanwhile, Huawei strengthened its presence in the mainstream segment through a broad portfolio, while increasing its focus on professional sports and medical-grade health applications.

Then Samsung achieved a share of 9%, Garmin 5%, and wearable bands from other brands accounted for 35% of the total.

Editor : Erlina Fury Santika

"Disclosure: This is an AI-generated translation of the original article. We strive for accuracy, but please note that automated translations may contain errors or slight inconsistencies."

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