Most Consumers Shop via Live Shopping on Twin Days
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Many e-commerce applications now feature live shopping, allowing sellers to interact with potential buyers through live video broadcasts or live streaming.
According to a survey by the Katadata Insight Center (KIC), the majority, or 66%, of respondents usually shop via live shopping during twin-date promotions, while 63% do so during flash sales.
Furthermore, 43% of respondents usually shop via live shopping during specific events, such as New Year's, Ramadan, or Christmas, and 39% on payday.
Meanwhile, 29% of respondents always shop via live shopping, and 2% selected other options.
This survey also found that the majority, or 54%, of respondents make payments before the live shopping session ends. The remaining 46% complete transactions after the live shopping session concludes.
KIC conducted this online survey from November 5-18, 2024, with 1,381 respondents. Respondents consisted of 62% women and 38% men.
Respondents were aged 18-44, came from various socioeconomic classes, and had shopped via live shopping in the past year.
Respondents were spread across 10 major Indonesian cities: Jakarta, Bandung, Semarang, Yogyakarta, Surabaya, Medan, Palembang, Balikpapan, Denpasar, and Makassar.
It should be noted that this survey used multiple-answer questions, allowing respondents to select more than one answer.
"Disclosure: This is an AI-generated translation of the original article. We strive for accuracy, but please note that automated translations may contain errors or slight inconsistencies."
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