Global E-commerce Applications Used in 2024

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Adi Ahdiat 29/10/2024 17:39 WIB

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According to a DHL survey, Amazon is the most widely used e-commerce or marketplace application by consumers globally.

Global Consumers' E-commerce/Marketplace App Usage (2024)*

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Global Consumers' E-commerce/Marketplace App Usage (2024)*

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Amazon is the most widely used e-commerce or marketplace application by consumers globally.

This is evident from the 2024 Online Shopper Trends report released by the global logistics company DHL.

In 2024, DHL conducted a survey of 12,000 respondents across 24 countries in Europe, America, Africa, and Asia.

The survey involved consumers who had previously shopped online.

The majority, or 51%, of respondents stated they shop online at Amazon. Shein was used by 24%, Temu by 18%, and eBay by 16%.

Shopee was used by 11%, Alibaba/AliExpress by 11%, and Zalando by 10%.

The global online shopping trend is predicted to shift from apps to social media or social commerce.

"The development of social media has revolutionized online shopping behavior. Consumers are turning to social media to learn about new products and services, and to research brands before making purchasing decisions," said Nicolas J. Chevalier, CEO of E-Commerce Nation, as quoted in the DHL report.

"This shift is leading to new marketing strategies to respond to changing consumer behavior," he continued.

Editor : Adi Ahdiat

"Disclosure: This is an AI-generated translation of the original article. We strive for accuracy, but please note that automated translations may contain errors or slight inconsistencies."