Top 10 Best-Selling Facial Cleansers on E-commerce in the First Half of 2024

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Nabilah Muhamad 08/08/2024 13:40 WIB

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According to Compas research, Skintific is the best-selling facial cleanser brand on Indonesian e-commerce platforms. The brand achieved a 5.7% market share in the first half of 2024.

Top 10 Facial Cleanser Brands with the Largest Market Share in Indonesian E-commerce (January-June 2024)

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Top 10 Facial Cleanser Brands with the Largest Market Share in Indonesian E-commerce (January-June 2024)

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Market research firm Compas released a list of the best-selling facial wash brands on several domestic e-commerce platforms during the first half of 2024.

This research utilized a digital crawling method for data collection during the January-June 2024 period. The data collected comprised sales from both official and non-official stores on Shopee, Tokopedia, TikTok Shop, Lazada, and Blibli, with a minimum rating of 4 stars.

Skintific topped the list, achieving a 5.7% market share of total facial wash sales volume on e-commerce platforms during that period.

Cetaphil came in second, achieving a 4.3% market share of facial wash sales. It was followed by Paragon group brands Kahf and Wardah, which achieved 3.7% and 3.6% market share respectively.

Other facial wash brands such as Garnier, Cosrx, Ms Glow, Pond's, Somethinc, and Daviena had market shares of less than 3.5%, as shown in the accompanying graph.

Furthermore, Compas found that of the top 50 facial wash brands on e-commerce platforms, 52% were local brands. Their total sales reached Rp 368 billion in the first half of this year.

The remaining 48% were global brands. Although their share was smaller, their sales were higher, reaching Rp 390 billion during the first half of 2024.

Editor : Erlina Fury Santika

"Disclosure: This is an AI-generated translation of the original article. We strive for accuracy, but please note that automated translations may contain errors or slight inconsistencies."

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Top 10 Best-Selling Facial Cleansers on E-commerce in the First Half of 2024

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