In today's digital age, one can earn a substantial income by becoming a YouTuber or a YouTube video content creator.
However, it's not easy. According to Influencer Marketing Hub, several factors determine the success of earning money from YouTube, including:
* Number of subscribers
* Number of video views
* Number of ad views
* Cost per mille (CPM) or cost per thousand views
* Cost per click (CPC)
* Video engagement
As of July 2022, the Indonesian YouTube account with the most subscribers was Ricis Official, with 30.4 million followers. This account has cumulatively uploaded 1,981 videos, with a total of 5.09 billion views.
Based on the Influencer Marketing Hub's calculation system, with these digital assets, the average income of Ricis Official's YouTube account could reach US$6,290 or approximately Rp93.4 million per video.
According to Socialblade, Ria Ricis's projected monthly YouTube income ranges from US$15,900 to US$254,400, or approximately Rp236.2 million to Rp3.7 billion per month.
The Indonesian YouTuber estimated to have the second-highest income is Atta Halilintar.
His YouTube account, AH, has 29.9 million subscribers, with a total of 1,796 uploaded videos and a total of 4.06 billion views.
With these digital resources, the average income of the AH YouTube account is estimated to reach US$5,855 or approximately Rp87 million per video.
Here's an estimate of the average income of top Indonesian YouTubers according to the Influencer Marketing Hub's calculation system:
1. Ricis Official: US$6,290 or approximately Rp93.4 million/video
2. AH: US$5,855 or approximately Rp87 million/video
3. Baim Paula: US$5,105 or approximately Rp76 million/video
4. Jess No Limit: US$4,268 or approximately Rp63 million/video
5. RANS Entertainment: US$4,231 or approximately Rp62 million/video
(See also: Here are the 10 Richest YouTubers in the World in 2021)