India to Have Largest Facebook Ad Audience in Early 2024: What About Indonesia?

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Cindy Mutia Annur 07/02/2024 16:03 WIB

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According to the latest report from We Are Social, India had the world's largest Facebook advertising audience at the beginning of 2024.

Top 10 Countries with the Largest Facebook Advertising Audience Worldwide (January 2024)

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Top 10 Countries with the Largest Facebook Advertising Audience Worldwide (January 2024)

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According to a recent report by We Are Social, India had the largest Facebook advertising audience in the world at the beginning of 2024.

In January 2024, there were 366.85 million Facebook users in India targeted by the social media platform's advertising.

The United States held the second position with 190.85 million Facebook users targeted for advertising during the same period. Indonesia followed in third place, with 117.6 million Facebook users.

Brazil ranked fourth with 111.25 million Facebook users targeted for advertising, followed by Mexico (90.2 million), the Philippines (86.75 million), Vietnam (72.7 million), Bangladesh (52.9 million), Thailand (49.1 million), and Egypt (45.4 million).

We Are Social's report indicated that globally, 2.19 billion Facebook users were targeted for advertising in January 2024. The majority of the global Facebook advertising audience was male (56.8%), while females comprised 43.2%.

The report stated that the total number of monthly active Facebook users globally reached 3.05 billion in January 2024. This figure solidified Mark Zuckerberg's platform's position at the top of the list of the world's most popular social media platforms at the beginning of the year.

Facebook surpassed YouTube, WhatsApp, Instagram, and TikTok in terms of monthly active users during this period.

Editor : Padjar Iswara

"Disclosure: This is an AI-generated translation of the original article. We strive for accuracy, but please note that automated translations may contain errors or slight inconsistencies."

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