Asian, Middle Eastern, and African consumers tend to be willing to pay more for branded goods.

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Erlina Fury Santika 27/03/2023 21:40 WIB
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A global Ipsos survey reveals that people in Asia, the Middle East, and Africa are willing to spend significant amounts of money on branded goods that appeal to them.

Proportion of Citizens' Perceptions Across 25 Countries Regarding Willingness to Spend a Significant Amount of Money on Branded Goods (September-November 2022)
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Asian, Middle Eastern, and African consumers tend to be willing to pay more for branded goods.

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