KIC-Kominfo Survey: Soaring Increase in Indonesian TikTok Users Since the COVID-19 Pandemic
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The 2022 Indonesia Digital Literacy Status Report shows a significant surge in the percentage of Indonesian users of the social media platform TikTok since the Covid-19 pandemic.
In 2020, the percentage of TikTok users in Indonesia was only 17%. This increased by 13 points in 2021 to 30%.
Most recently, the percentage of TikTok users in Indonesia rose again to 40% in 2022. This means that the number of TikTok users in Indonesia increased by 207.69% compared to the first year of the pandemic, or 2020.
Despite its highest growth, TikTok is not the most widely used social media platform in Indonesia.
WhatsApp is recorded as the most used social media platform in Indonesia in 2022, with 95% of users.
Unlike TikTok, WhatsApp usage in Indonesia has tended to decline over the past two years.
In second place is Facebook, with 80% of users. YouTube and Instagram follow with 79% and 48% of users respectively.
Below TikTok are Telegram, Twitter, and Line, with 18%, 11%, and 5% of users in Indonesia respectively.
The Ministry of Communication and Informatics (Kemenkominfo) and the Kominfo Institute (KIC) conducted this survey of 10,000 internet users aged 13-70 years, spread across 34 provinces and 514 regencies/cities.
The survey was conducted during August-September 2022 through face-to-face interviews. Sampling used a multistage random sampling method, with a margin of error of approximately 0.98% and a 95% confidence interval.
Respondents had diverse backgrounds, including housewives, entrepreneurs, employees, students, farmers, and others. The full report can be viewed and downloaded at this link.
"Disclosure: This is an AI-generated translation of the original article. We strive for accuracy, but please note that automated translations may contain errors or slight inconsistencies."
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