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Most Indonesian digital consumers planned their purchases. Research by Nielsen Indonesia during the National Online Shopping Day (Harbolnas) from December 12th to 14th, 2016, showed that 53 percent of respondents had planned and knew what they would buy.
Furthermore, 34 percent of Harbolnas consumers surveyed by Nielsen stated they had planned their shopping activities but had not yet decided what to buy. Meanwhile, impulsive consumers, or those making sudden purchases without logical consideration, accounted for only 13 percent.
This research data was collected on December 15th, 2016, from 500 respondents in 20 major Indonesian cities. The target respondents were men and women over 15 years old with internet access. Nielsen reported online sales during Harbolnas 2016 reached Rp 3.3 trillion, a 3.9-fold increase from the previous year.
"Disclosure: This is an AI-generated translation of the original article. We strive for accuracy, but please note that automated translations may contain errors or slight inconsistencies."
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