The Best-Selling Product Category in Global E-Commerce in 2025

Technology & Telecommunications

Premium

Nabilah Muhamad 03/11/2025 19:42 WIB

URL has been copied

Memuat...

According to a We Are Social report, fashion is projected to be the best-selling product category in global e-commerce in 2025, with a projected transaction value of US$920 billion.

Estimated Global E-commerce Sales Value by Product Category (2025)*

A Small Font
A Medium Font
A Bigger Font

You are accessing content Single Data Premium.
To continue, please subscribe or buy individually.

Professional

Enjoy premium access with a more affordable price.

Start from

~~Rp300.000~~ 150.000/month

Access more premium content and exclusive features for customers.

Start from

50.000/month

Hanya Rp833 per artikel

More details »

Buy Retail

Read the article immediately “The Best-Selling Product Category in Global E-Commerce in 2025”.

Rp10.000

We accept the following payments:

Some payment methods are still in the process of being activated.

Estimated Global E-commerce Sales Value by Product Category (2025)*

Download

Source

A Small Font
A Medium Font
A Bigger Font

According to the We Are Social report, the global e-commerce spending value is estimated to reach US$3.66 trillion in 2025.

This figure is an estimated transaction value between merchants and end consumers, or business-to-consumer (B2C).

In 2025, fashion is estimated to be the best-selling product category in global e-commerce, with estimated sales of US$920 billion throughout the year.

Below is the complete list of estimated B2C sales values in global e-commerce in 2025 by product category:

Fashion: US$920 billion
Food: US$838 billion
Household appliances: US$370 billion
Electronics: US$342 billion
Furniture: US$263 billion
Beverages: US$222 billion
Beauty and personal care: US$203 billion
Tobacco: US$144 billion
Household goods: US$124 billion
Toys and hobbies: US$99.6 billion
Over-the-counter drugs: US$62.3 billion
Physical media: US$39.3 billion
Eyewear: US$32.9 billion

We Are Social also found that 50.7% of global internet users are interested in online shopping due to free shipping services.

Others are interested in online shopping because of discounts (38.9%), consumer reviews (32.2%), easy returns (31.7%), and guaranteed next-day delivery (28%).

Editor : Adi Ahdiat

"Disclosure: This is an AI-generated translation of the original article. We strive for accuracy, but please note that automated translations may contain errors or slight inconsistencies."