Most Indonesian Citizens Believe Open Debates Influence Their Choices in the 2024 Election

Various types of campaigns can be conducted by political figures or parties to attract public participation in the 2024 General Election.

So, what type of campaign is considered most influential in shaping the voting preferences of Indonesian citizens?

Based on a survey released by Praxis, a research institute and public relations agency, the majority, or 62.64% of respondents, chose open debates as the campaign activity that most influenced their preferences in choosing a leader during the election.

Campaigns in the form of seminars and voter education followed in second place, chosen by 45.58% of respondents.

Meanwhile, open campaigns, public speeches, or rallies ranked third with a proportion of 45.13%.

Interestingly, political endorsements ranked last, receiving only 12.27%.

For a more complete picture, here is the proportion of campaign activities that can influence public preferences in determining a leader during the election:

* Open debates: 62.64%
* Seminars and voter education: 45.58%
* Open campaigns/public speeches/rallies: 45.13%
* Publicity stunts and creative campaigns: 39.80%
* Social media and online campaigns: 29.06%
* Establishment of campaign offices, recruitment and training of volunteers, and holding community events: 21.66%
* Fundraising: 16.06%
* Door-to-door campaigns: 14.08%
* Media advertising: 13.72%
* Political endorsements: 12.27%

Note: In this survey topic, respondents could choose up to 3 answers.

This survey involved 1,108 respondents spread across 12 provinces: West Java, DKI Jakarta, Central Java, Yogyakarta, East Java, North Sumatra, West Sumatra, Banten, South Sumatra, Lampung, Riau, and South Sulawesi.

The breakdown shows 62.45% female respondents and 37.55% male respondents.

Data collection was conducted from July 14-17, 2023, using proportional multistage random sampling. The survey has a margin of error of approximately 2.5% and a 90% confidence level.

(See also: Golkar is the Political Party with the Highest Advertising Spending on Social Media)