So, a G20 Spokesperson, How Much Does Maudy Ayunda Charge for Endorsements?

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Adi Ahdiat 01/04/2022 15:50 WIB

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Social media data analytics website SPEAKRJ estimates that Maudy Ayunda's Instagram endorsement fee could reach thousands of US dollars per post.

Estimated Instagram Endorsement Fee for Maudy Ayunda according to SPEAKRJ (April 1, 2022)

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Estimated Instagram Endorsement Fee for Maudy Ayunda according to SPEAKRJ (April 1, 2022)

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President Joko Widodo appointed Maudy Ayunda as the Government Spokesperson for Indonesia's G20 Presidency.

In this role, Maudy Ayunda is responsible for regularly disseminating information related to the G20 Summit to the public.

"Ms. Maudy is a graduate of the Philosophy, Politics, and Economics program at the University of Oxford, as well as a Master of Business Administration and Master of Arts in Education from Stanford University," said Minister of Communication and Information Johnny G. Plate, as reported by Katadata.co.id on Thursday (March 31).

Maudy Ayunda's Influence on Instagram

In the field of communication, the appointment of Maudy Ayunda as a spokesperson is known as celebrity endorsement, a marketing communication strategy that involves well-known figures to garner public support.

This strategy is very common for companies, using social media influencers to market products in the digital realm.

Maudy Ayunda herself is classified as an influencer on the Instagram (IG) social media platform, or "selegram," with 15.4 million followers.

According to the social media data analysis site SPEAKRJ as of April 1, 2022, the IG account @maudyayunda had an engagement rate of 1.70%.

This engagement rate is considered high compared to other artists' accounts such as @chelseaislan, which is only 0.25%, or the government spokesperson's account for Covid-19 issues @reisabrotoasmoro, which is only 0.05%.

SPEAKRJ notes that Maudy Ayunda's IG has an average of 265,500 likes per post and 1,500 comments per post.

Estimated Instagram Endorsement Rate for Maudy Ayunda

Based on these influence parameters, SPEAKRJ estimates that the value of Maudy Ayunda's IG endorsement could reach thousands of US dollars per post, with the following details:

* IG Story: US$1,000 or approximately Rp14,363,300
* IG Image Post: US$4,000 or approximately Rp57,453,200
* IG Video Post: US$8,000 or approximately Rp114,906,400

However, this data is still an estimate. In reality, the endorsement rates of selegrams can vary greatly, as there are currently no regulations or standards, allowing influencers to set their rates freely.

(See Also: Influencer Fees Predicted to Rise to US$16.4 Billion in 2022)

Editor : Adi Ahdiat

"Disclosure: This is an AI-generated translation of the original article. We strive for accuracy, but please note that automated translations may contain errors or slight inconsistencies."