Ipsos survey results show that three out of four people worldwide claim to be happy. However, the survey found that happiness levels vary across generations.
Baby boomers and millennials are the happiest generations globally, according to the Ipsos survey. Both generations recorded 75% of respondents reporting happiness.
Next, 73% of Gen Z respondents reported feeling happy. Conversely, the percentage of happy Gen X respondents was the lowest, at 71%.
The Ipsos survey also measured happiness based on marital status. The results indicate that married individuals tend to be happier (79%) than those who are unmarried or have other marital statuses (68%).
According to Ipsos, global happiness is also influenced by income level. The higher the income, the happier the individual.
Specifically, 78% of respondents from high-income households reported feeling happy. Households with a middle income had 74% of respondents reporting happiness. Meanwhile, the percentage of happy respondents from low-income households was lower, at only 64%.
Furthermore, individuals with higher education levels also tend to be happier. 77% of respondents with higher education reported happiness, followed by those with secondary education (72%), while those with lower education levels reported lower happiness (68%).
This survey involved 22,508 respondents aged 18-74 in 32 countries. The online survey, conducted from December 22, 2022, to January 6, 2023, covered several states in the United States, Canada, Malaysia, South Africa, Turkey, Thailand, and Indonesia.