Dunhill, King of 2016 Cigarette Advertising

Dunhill was the king of advertising for cigarettes in 2016. British American Tobacco (BAT), the tobacco rolling company, spent nearly Rp 1 trillion to promote its products in conventional media. This calculation of advertising spending in television and print media is based on the gross rate and does not account for discounts, promotions, or other factors.

Nielsen Advertising Information Services data recorded Dunhill's advertising expenditure in 2016 as Rp 955.7 billion, or 0.7% of the total Rp 134.8 trillion. This figure was also the highest among the five cigarette brands with the largest advertising spending. The total value of advertising for these top five cigarette brands reached Rp 2.39 trillion, or 1.8% of total advertising spending.

Furthermore, Dunhill recorded the highest advertising expenditure in 2016 across all categories. BAT's advertising spending surpassed that of Indomie (Rp 786.6 billion) and Traveloka (Rp 687.7 billion).