Indonesia's FMCG Beauty Products Show Highest Growth in Q2 2023-2024

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Erlina Fury Santika 17/01/2025 14:36 WIB

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Kantar Indonesia calculated the growth of several FMCG goods in Indonesia in the second quarter of 2023 and 2024. The beauty category showed the highest growth.

FMCG Product Sales Growth Percentage by Category (Q2 2023 - Q2 2024)

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FMCG Product Sales Growth Percentage by Category (Q2 2023 - Q2 2024)

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A Kantar Indonesia report compiles the growth of several products in Indonesia's fast-moving consumer goods (FMCG) sector in Q2 2023 and Q2 2024.

Beauty products showed the highest growth, with sales increasing by 14% in Q2 2023 and 15% in Q2 2024.

The number of products in this category grew by 6% in Q2 2023 and 8% in Q2 2024. Prices increased by 7% in both Q2 2023 and Q2 2024.

Food FMCGs followed with 6% growth in Q2 2023, significantly increasing to 10% in Q2 2024.

Beverages grew by 4% in Q2 2023 and surged to 11% in Q2 2024.

Kitchen essentials grew by 10% in Q2 2023, but only 4% in Q2 2024.

Personal care products grew by 8% in Q2 2023, slowing to 5% in Q2 2024.

Other products included household goods, baby products, and milk and dairy products, as shown in the graph.

Kantar stated that beauty products continued their highest growth within the FMCG category, indicating promising opportunities for beauty brands to leverage this trend.

"However, growth in the food and beverage sector remains dependent on price increases. Meanwhile, the home care sector grew slower than the previous year," wrote Kantar in the report cited on Friday (January 17, 2025).

Overall, Kantar noted that FMCG growth slowed after a substantial increase in Q1 2024 driven by the holiday season and general elections.

Despite a slight price decrease in Q2, this did not result in higher volume growth, neither recently nor year-on-year.

"With stable inflation, higher purchase rates remain the primary response for buyers to manage their overall spending, while the shift to cheaper products also continues," said Kantar.

(Also read: Traditional Shops Remain the Largest Sales Channel for FMCG Products in Indonesia)

Editor : Erlina Fury Santika

"Disclosure: This is an AI-generated translation of the original article. We strive for accuracy, but please note that automated translations may contain errors or slight inconsistencies."

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Indonesia's FMCG Beauty Products Show Highest Growth in Q2 2023-2024

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