Gojek Survey: Millennials Favor Gojek as Their Preferred Ride-Hailing App

Transportation & Logistics

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Dwi Hadya Jayani 11/07/2019 08:00 WIB

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70.4% of respondents chose Gojek, while only 45.7% chose Grab.

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Brand Performance Grab and Gojek

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A survey of 1,204 respondents from Jakarta, Bodetabek (Bogor, Depok, Tangerang, Bekasi), Bali, Padang, Yogyakarta, and Manado shows that Gojek is the favorite online motorcycle taxi service among millennials, outperforming its competitor, Grab. 70.4% of respondents chose to use Gojek, while only 45.7% chose Grab.

Respondents rated Gojek's performance higher than Grab's, demonstrated by Gojek's superiority across all *Brand Performance* indicators. The first indicator is *image*, with Gojek scoring 71.7% and Grab 70.2%. *Loyalty* is the second indicator, with Gojek scoring 70.6% and Grab 69.9%.

The third indicator is *engagement*, with Gojek scoring 69.8% and Grab 68.2%. For the *performance* indicator, Gojek received 70.7% while Grab received 69.4%. This survey was conducted from April 3rd to 20th, 2019, with a *margin of error* of 2.89%.

(Read Databoks: How Much Does Gojek Contribute to the National Economy?)

Editor : Hari Widowati

"Disclosure: This is an AI-generated translation of the original article. We strive for accuracy, but please note that automated translations may contain errors or slight inconsistencies."