Social Media Becomes a Primary Tool for Philanthropic Fundraising

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Monavia Ayu Rizaty 01/06/2022 14:00 WIB

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According to the 2022 Philanthropy Outlook Survey, the majority (57.7%) of fundraising activities utilize social media as a fundraising medium.

Media Used for Philanthropic Fundraising (2018-2020)

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Media Used for Philanthropic Fundraising (2018-2020)

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According to the 2022 Philanthropy Outlook survey report, the majority, or 57.7%, of philanthropic organizations in Indonesia conduct fundraising activities via social media.

Another 53.8% utilize the Kitabisa.com platform, while a smaller percentage uses various other platforms such as Omprakash, Gopay, Tokopedia, OVO, Benefity, and others.

The survey notes that the amount of philanthropic funds disbursed in Indonesia in 2020 grew by 23.05% (yoy) compared to the previous year before the pandemic hit.

Corporate philanthropic funding also grew by 41.49% (yoy) in 2020, and the number of beneficiaries of philanthropic activities increased by 42.15% (yoy) compared to the pre-pandemic period.

The 2022 Philanthropy Outlook survey was conducted from January 31 to March 3, 2022. A telephone survey method was used, targeting 1,023 philanthropic organizations in Indonesia, with 224 organizations successfully participating.

Editor : Adi Ahdiat

"Disclosure: This is an AI-generated translation of the original article. We strive for accuracy, but please note that automated translations may contain errors or slight inconsistencies."