This is a List of Best-Selling Chocolates During Harbolnas 2022
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National Online Shopping Day, or Harbolnas, is celebrated every December 12th. This period is often flooded with promotions from various brands and is utilized by customers to hunt for goods online.
Through Harbolnas, a brand's sales can grow rapidly thanks to the annual discount festival. The same occurred with chocolate brands on e-commerce platforms.
According to data from Compas Dashboard, 15 chocolate brands were the most purchased by customers throughout Harbolnas 2022.
Silverqueen was the most purchased chocolate brand during Harbolnas 2022. This brand achieved a market share of 22.3%, significantly higher than other chocolate brands.
Below Silverqueen, Cadbury was the best-selling chocolate brand during Harbolnas 2022, with a market share of 12.5%.
Milo ranked third on the list of best-selling chocolate brands during Harbolnas 2022, achieving a market share of 12.4%, slightly below Cadbury.
In addition, Delfi, Kinder Joy, Colatta, Elvan, Ferrero Rocher, Toblerone, L'agie, Choki Choki, Beng Beng, Mercolade, Elmer, and Tulip were also among the best-selling chocolate brands throughout Harbolnas 2022.
Compas obtained this research data through online crawling of chocolate products in the candy chocolate category sold in official and non-official stores on Shopee and Tokopedia. The search was conducted during the Harbolnas period, September-December 2022.
To learn more about growth predictions for brands and other FMCG categories such as food & beverage, beauty & care, healthcare, mom & baby, and home cleaning, readers can download the Compas Market Insight: Road to Harbolnas Report 2023 here.
(Also read: Shopee Became the Most Used E-commerce Platform During Harbolnas)
"Disclosure: This is an AI-generated translation of the original article. We strive for accuracy, but please note that automated translations may contain errors or slight inconsistencies."
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