Facebook Revenue Soars 48 Percent in Q1 2021

Facebook, the social media giant, reported a surge in revenue reaching US$26.17 billion, or approximately Rp 379.19 trillion (using an exchange rate of 1 US$ = Rp 14,489). This figure skyrocketed by 48% year-on-year (YoY).

One of the main drivers of Facebook's revenue growth came from advertising revenue, which reached US$25.43 billion, a 46% YoY increase. The growth in Facebook's advertising revenue in the first quarter of 2021 was also driven by a 30% YoY increase in the average price per ad and a 12% YoY increase in the number of ads displayed.

Facebook's average daily active users (DAU) reached 1.88 billion in March 2021, an 8% YoY increase. Meanwhile, the number of monthly active users (MAU) reached 2.85 billion as of March 31, 2021, a 10% YoY increase.

Recent news indicates that Facebook CEO Mark Zuckerberg aims to transform his social media network into a 'metaverse company' within the next five years. This would allow people to work and play games using virtual reality (VR) devices.