Indonesia's Advertising Spending Value Highest in Asia in 2022

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Cindy Mutia Annur 03/04/2023 17:40 WIB

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According to Nielsen Ad Intel research, in 2022 Indonesia's advertising spending reached USD 19.2 billion, or approximately Rp 287.82 trillion, the highest in Asia.

Advertising Spending Value in Selected Asian Markets (2022)

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Advertising Spending Value in Selected Asian Markets (2022)

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According to Nielsen Ad Intel research, total advertising spending in selected Asian markets in 2022 reached USD 54.1 billion, or approximately Rp 811 trillion (assuming an exchange rate of Rp 14,991 per USD).

These selected markets include Thailand, Indonesia, Singapore, Malaysia, the Philippines, South Korea, and Taiwan.

Among these countries, Indonesia was the largest advertising spender in 2022, with a value of USD 19.2 billion, or approximately Rp 287.82 trillion. This figure represents a 5.02% increase year-on-year (YoY).

Nielsen Ad Intel noted that advertising spending in Indonesia in 2022 was dominated by online and game advertising, followed by television, internet, and print media.

"Unilever, Mayora, and Valorant were the top three advertisers in Indonesia," said Nielsen Asia President Arnaud Frade in a press release on Friday, March 31, 2023.

Following Indonesia, the Philippines had advertising spending valued at USD 18.8 billion. In this neighboring country, advertising spending was dominated by the personal care and hygiene industry, primarily from Procter & Gamble and Unilever Philippines.

Next is South Korea with advertising spending valued at USD 8.7 billion, largely from technology companies, especially Samsung, LG Electronics, and KT Corporation.

Thailand, Singapore, Malaysia, and Taiwan follow, with advertising spending values as shown in the graph [Note: The graph is not included in the provided text].

In terms of percentage growth, Singapore ranked highest with a 10.17% (YoY) increase in advertising spending in 2022.

This was followed by Thailand with 9.12% (YoY) growth, Malaysia with 8.05% (YoY), South Korea with 5.54% (YoY), Indonesia with 5.02% (YoY), the Philippines with 3.87% (YoY), and Taiwan with 0.15% (YoY).

Editor : Adi Ahdiat

"Disclosure: This is an AI-generated translation of the original article. We strive for accuracy, but please note that automated translations may contain errors or slight inconsistencies."

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Indonesia's Advertising Spending Value Highest in Asia in 2022

Indonesia's Advertising Spending Value Highest in Asia in 2022

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