These are the products most frequently purchased by Indonesian consumers via social media.

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Adi Ahdiat 28/07/2023 17:10 WIB

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According to a Populix survey, the products most frequently purchased by Indonesian consumers via social media are clothing and beauty products.

Products Purchased by Respondents Through Social Media (July-August 2022)

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Products Purchased by Respondents Through Social Media (July-August 2022)

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Online shopping isn't limited to e-commerce apps like Tokopedia, Shopee, and others—it can also be done through social media.

This buying and selling of products via social media is also known as social commerce.

Unlike regular e-commerce, social commerce allows buyers and sellers to interact more freely and transact directly on social media without having to access other applications.

Some examples of providers are TikTok Shop, Facebook Shops, and Instagram Shopping.

According to a Populix survey of 1,020 Indonesian respondents, 86% had previously shopped via social media.

The products most frequently purchased by respondents through social media were clothing (61%) and beauty products (43%), while other products were purchased less frequently, as shown in the graph.

Among these respondents, most shopped through TikTok Shop (46%), WhatsApp (10%), Facebook Shops (10%), and Instagram Shopping (10%).

This survey was conducted from July 28 to August 9, 2022, involving 1,020 respondents spread across Indonesian urban areas, with the majority from Jabodetabek (35%), Bandung (7%), and Surabaya (7%).

70% of respondents were unmarried, 24% were married with children. The proportion of male and female respondents was balanced, with the majority aged 18-25 years (67%) and 26-35 years (22%).

Editor : Adi Ahdiat

"Disclosure: This is an AI-generated translation of the original article. We strive for accuracy, but please note that automated translations may contain errors or slight inconsistencies."

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