Survey: Disney+ Hotstar is Indonesia's Best-Selling Paid Streaming App
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Telkomsel's digital survey, tSurvey.id, shows that Disney+ Hotstar is the most popular paid streaming application in Indonesia. It even surpasses Netflix, Vidio, and HBO GO.
"Disney+ Hotstar is the most popular application, with 70% of respondents subscribing, followed by Netflix and Vidio," according to the tSurvey report on Thursday, March 9, 2023.
Below Disney+ Hotstar, Netflix has a 46% subscription rate among respondents, followed by Vidio at 41%.
Fewer respondents use the paid streaming applications Viu, WeTV, Max Stream, and HBO GO, as shown in the graph above.
According to tSurvey.id, the popularity of Disney+ Hotstar in Indonesia aligns with respondents' perception of its affordability.
A total of 32% of respondents considered the Disney+ Hotstar subscription price to be cheap compared to other applications. The percentage of respondents who considered Viu cheap was 19%, WeTV 18%, Vidio 14%, and Netflix 6%.
This survey was conducted from August 5-10, 2022, with 600 Indonesian respondents using the audience profiler feature of tSurvey.id. The respondents consisted of 58% male and 42% female.
Most respondents were aged 26-35 years (39%), followed by the 18-25 years (25%) and 36-45 years (19%) age groups. The majority of respondents worked as government employees, private sector employees, and professionals (58%), with upper-middle and upper socioeconomic status (SES) (95%).
The complete survey report can be downloaded from this link.
"Disclosure: This is an AI-generated translation of the original article. We strive for accuracy, but please note that automated translations may contain errors or slight inconsistencies."
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