Top 20 Brands with the Highest Brand Awareness Growth Globally
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A Morning Consult report identified 20 products with the highest brand awareness growth in 2020. Video conferencing software Zoom topped the list, experiencing a 33.6% surge in brand awareness that year. The primary driver was the COVID-19 pandemic, which led to a widespread shift to remote work and online meetings.
Peacock, the NBC Universal-owned video streaming service, followed with a 31.7% increase in brand awareness. Instacart, also from the United States, saw a 19.2% rise.
TikTok, the video-based social media platform, experienced a 16.9% increase in brand awareness in 2020. The app remains affiliated with ByteDance, a large Chinese company.
Morning Consult measured brand awareness growth based on the proportion of consumers who considered paying for or subscribing to the relevant brands in 2020. The company obtained data by distributing an average of 11,470 surveys per brand.
"Disclosure: This is an AI-generated translation of the original article. We strive for accuracy, but please note that automated translations may contain errors or slight inconsistencies."
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