These are the Main Factors Driving Online Shopping in Indonesia. What are they?

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Cindy Mutia Annur 29/02/2024 19:13 WIB

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According to a We Are Social report, the majority, or 52.3%, of Indonesian internet users aged 16-64 reported shopping online due to coupons and discounts offered on platforms.

Top 10 Factors Driving Online Shopping in Indonesia (January 2024)

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Top 10 Factors Driving Online Shopping in Indonesia (January 2024)

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According to a recent We Are Social report, several key factors drove online shopping in Indonesia in January 2024.

The results show that the majority, or 52.3%, of Indonesian internet users aged 16-64 reported shopping online due to coupons and discounts offered on platforms.

Furthermore, 48.2% of internet users said they were attracted to online shopping because of consumer reviews on shopping platforms. Then, 47.4% of internet users shopped online because of free shipping offers.

Next, 45.5% of internet users wanted to shop online due to the option of quick and easy checkout.

Another 32.7% of internet users were interested in online shopping because of the "like and comment" feature on products purchased by other consumers.

In addition, 31.2% of internet users reported shopping online because of cash-on-delivery (COD) payment methods.

Then, 29.8% of internet users were attracted to online shopping due to easy return policies.

Other factors driving online shopping include easy return policies, next-day delivery, the availability of both online and offline shopping through "click and collect," and eco-friendly product certifications.

We Are Social also reported that Indonesia ranked 9th among the top 10 countries with the highest frequency of online shopping at the beginning of this year, with 59.3% of internet users shopping online weekly.

Editor : Padjar Iswara

"Disclosure: This is an AI-generated translation of the original article. We strive for accuracy, but please note that automated translations may contain errors or slight inconsistencies."

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