These Are the Best-Selling Oral Care Product Brands on Local Marketplaces

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Nabilah Muhamad 20/03/2024 18:02 WIB

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According to Compas research, Pepsodent is the leading mouthcare brand in the local marketplace.

7 Top Oral Care Brands by Market Share in Indonesian Marketplaces (February 25 - March 10, 2024)*

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7 Top Oral Care Brands by Market Share in Indonesian Marketplaces (February 25 - March 10, 2024)*

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According to market research firm Compas, mouthcare products are highly sought after by Indonesian marketplace consumers.

Their digital search results show that over 301,000 mouthcare products were sold on official online stores in Tokopedia, Lazada, and Blibli between February 25th and March 10th, 2024, with total sales reaching approximately Rp9.8 billion.

Pepsodent was the leading mouthcare brand by market share.

During the period of February 25th to March 10th, 2024, approximately 149,000 Pepsodent products were sold, valued at Rp5.3 billion, representing 54.22% of total mouthcare sales across the three marketplaces.

Sensodyne ranked second, capturing 7.48% of the market share with sales volume of 14,300 products and sales value of Rp732 million.

Close Up came in third, achieving a 7.12% market share. This brand sold 28,600 products worth Rp700 million.

Colgate ranked fourth with a 4.57% market share. This American toothpaste brand achieved a sales volume of 7,600 products.

Other top 7 mouthcare brands include Ciptadent, Polident, and Listerine, with market shares as shown in the graph.

Editor : Adi Ahdiat

"Disclosure: This is an AI-generated translation of the original article. We strive for accuracy, but please note that automated translations may contain errors or slight inconsistencies."

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These Are the Best-Selling Oral Care Product Brands on Local Marketplaces

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