Shopee: Indonesia's Most Trusted E-commerce Platform for Gen Z and Millennials

Technology & Telecommunications

Premium

Erlina Fury Santika 08/06/2024 13:00 WIB

URL has been copied

Memuat...

A Populix survey shows that the majority of Indonesia's Gen Z and Millennial generations use Shopee more than other e-commerce platforms. Here's the breakdown.

Proportion of Gen Z and Millennial Respondents Regarding E-commerce Usage (March 2024)

A Small Font
A Medium Font
A Bigger Font

You are accessing content Single Data Premium.
To continue, please subscribe or buy individually.

Professional

Enjoy premium access with a more affordable price.

Start from

~~Rp300.000~~ 150.000/month

Access more premium content and exclusive features for customers.

Start from

50.000/month

Hanya Rp833 per artikel

More details »

Buy Retail

Read the article immediately “Shopee: Indonesia's Most Trusted E-commerce Platform for Gen Z and Millennials”.

Rp10.000

We accept the following payments:

Some payment methods are still in the process of being activated.

Proportion of Gen Z and Millennial Respondents Regarding E-commerce Usage (March 2024)

Download

Source

A Small Font
A Medium Font
A Bigger Font

A Populix poll shows that Shopee is the preferred e-commerce platform for the majority of Gen Z and millennial respondents in March 2023.

Specifically, 76% of Gen Z and 60% of millennials used the Singapore-based application.

More Gen Z women use Shopee, at 86% of Gen Z Shopee users, compared to 63% of Gen Z men.

Similarly, among millennials, 72% of women use Shopee, compared to 46% of men.

The second most used e-commerce platform is Tokopedia, with 15% of Gen Z and 26% of millennials using it. In this case, more men used the application.

Specifically, 27% of Gen Z men and 5% of Gen Z women used Tokopedia. Among millennials, 34% of men and 19% of women used the app.

Finally, Lazada was used by 8% of Gen Z and 10% of millennials. Specifically, 9% of Gen Z men and 7% of Gen Z women used the app. Among millennials, 13% of men and 8% of women used Lazada.

This online survey involved 1,043 Gen Z and 1,113 millennials. The survey was distributed across several major cities in Indonesia on the islands of Java, Sumatra, Kalimantan, and Sulawesi.

Editor : Erlina Fury Santika

"Disclosure: This is an AI-generated translation of the original article. We strive for accuracy, but please note that automated translations may contain errors or slight inconsistencies."

Related Data

South Sumatra Most Polluted in Indonesia Tonight (6/12)

10 Regions with the Cleanest Evening Air (Dec 6) in Indonesia

Mount Ibu Erupts Again This Afternoon (Saturday, December 6, 2025)

Prevalence of Inadequate Food Consumption in Cilacap Decreased by 1.39% in the Last Year

4.82% of Situbondo Regency Residents Have Higher Education by End of 2024

99 Hotspots Detected in Indonesia in the Last 24 Hours (Saturday, December 6, 2025)

Latest Data Stories

Light rain expected in South Tapanuli today. Demographics 06/12/2025, 21:39 WIB

Average Per Capita Monthly Expenditure in South Papua 2024 Consumer Services & Health 06/12/2025, 20:20 WIB

South Sumatra Most Polluted in Indonesia Tonight (6/12) Consumer Services & Health 06/12/2025, 19:48 WIB

Which Province Has the Highest Average Monthly Per Capita Expenditure? Market 06/12/2025, 19:30 WIB

Corn Productivity Based on the KSA Area Sample Framework, 2020-2024 Agroindustry 06/12/2025, 18:41 WIB

10 Regions with the Cleanest Evening Air (Dec 6) in Indonesia Consumer Services & Health 06/12/2025, 17:49 WIB

Download

Source

Shopee: Indonesia's Most Trusted E-commerce Platform for Gen Z and Millennials

Tags

Related Data

South Sumatra Most Polluted in Indonesia Tonight (6/12)

10 Regions with the Cleanest Evening Air (Dec 6) in Indonesia

Mount Ibu Erupts Again This Afternoon (Saturday, December 6, 2025)

Prevalence of Inadequate Food Consumption in Cilacap Decreased by 1.39% in the Last Year

4.82% of Situbondo Regency Residents Have Higher Education by End of 2024

99 Hotspots Detected in Indonesia in the Last 24 Hours (Saturday, December 6, 2025)

Latest Data Stories

Popular Data

Shopee: Indonesia's Most Trusted E-commerce Platform for Gen Z and Millennials

Tags

Related Data

South Sumatra Most Polluted in Indonesia Tonight (6/12)

10 Regions with the Cleanest Evening Air (Dec 6) in Indonesia

Mount Ibu Erupts Again This Afternoon (Saturday, December 6, 2025)

Prevalence of Inadequate Food Consumption in Cilacap Decreased by 1.39% in the Last Year

4.82% of Situbondo Regency Residents Have Higher Education by End of 2024

99 Hotspots Detected in Indonesia in the Last 24 Hours (Saturday, December 6, 2025)

Latest Data Stories

Trending Topics

Popular Data