YouTube's Active User Count Increases Again in Q3 2023

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Cindy Mutia Annur 03/11/2023 20:37 WIB

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According to data from Business of Apps, the number of active YouTube users worldwide reached 2.71 billion in Q3 2023.

Global YouTube Active User Count (Q1 2010 - Q3 2023)

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Global YouTube Active User Count (Q1 2010 - Q3 2023)

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Based on data from *Business of Apps*, the number of active YouTube users worldwide reached 2.71 billion in Q3 2023.

The number of active users of the Google-owned video application saw a slight increase of 0.37% compared to the previous quarter (quarter to quarter/qtq). Meanwhile, compared to the same period last year, it increased by 1.5% (year-on-year/yoy).

“YouTube reached 2.71 billion active users in 2023, making it one of the most popular applications in the world, second only to Google and Facebook in total usage,” said *Business of Apps*, as reported on its website.

The trend shows that the number of active YouTube users worldwide has continued to grow for over a decade.

The increase in the number of users has become increasingly significant since the beginning of the Covid-19 pandemic in 2020, as shown in the graph above.

Although several competing video applications, such as TikTok and Instagram, continue to record user growth, YouTube remains dominant.

According to a report by We Are Social, YouTube ranked as the second most popular social media application in the world as of July 2023.

YouTube is ranked below Facebook, which holds the top position in the list of social media applications with the most active users globally.

Meanwhile, Instagram and TikTok occupy the fourth and sixth ranks, respectively.

Editor : Adi Ahdiat

"Disclosure: This is an AI-generated translation of the original article. We strive for accuracy, but please note that automated translations may contain errors or slight inconsistencies."

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YouTube's Active User Count Increases Again in Q3 2023

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