This is the Average Cost Incurred for Netflix and Similar App Subscriptions

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Cindy Mutia Annur 01/08/2022 15:20 WIB

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A Populix survey found that most Indonesians spend an average of Rp100,000 to Rp250,000 per month on video-on-demand (VOD) subscriptions.

Average Cost of Video on Demand Application Subscriptions

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Average Cost of Video on Demand Application Subscriptions

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Video on demand (VoD) services such as Netflix, Disney+, and Prime Video operate on a subscription model, requiring users to pay a recurring fee. This model aims to provide users with easy access to the latest films, anytime, anywhere, and ad-free.

A Populix survey revealed that the majority (53%) of Indonesians spend an average of Rp100,000 to Rp250,000 per month on VoD subscriptions.

Furthermore, 37% of respondents reported spending less than Rp100,000 per month, while 8% spent Rp250,000 to Rp500,000 per month.

Only 2% of respondents spent Rp500,000 to Rp750,000 per month on subscriptions to services like Netflix, Disney+, iFlix, GoPlay, and HBO Go.

The survey also found that 56% of respondents subscribe to individual, paid accounts. Other subscription types included shared, paid accounts (18%), individual, free accounts (18%), shared, free accounts (7%), and an unknown 1%.

The survey involved 1,000 respondents from Jakarta, Bandung, Surabaya, Semarang, Medan, and other Indonesian cities. It was conducted online between May 20th and 25th, 2022.

Editor : Annissa Mutia

"Disclosure: This is an AI-generated translation of the original article. We strive for accuracy, but please note that automated translations may contain errors or slight inconsistencies."

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