Price is the Main Consideration for Consumers Buying Online Products

Consumers purchasing online products typically consider several factors. Price is the most decisive factor. This is reflected in research by the Katadata Insight Center (KIC) showing that 75% of respondents cited price as the main factor in purchasing online products.

In addition, other factors influencing consumers' online purchases relate to product quality and promotions or discounts. These two factors were cited by 62.5% and 58.9% of respondents, respectively. Conversely, the least influential factor in consumer transactions was the product's country of origin. This factor was only considered by 13.6% of respondents.

KIC, in collaboration with Cash Pop, conducted an online consumer survey of 6,697 respondents. This activity took place from October 13-17, 2020, covering 34 provinces in Indonesia.