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In 2015, a survey of favorite smartphone applications ranked LINE first. LINE beat other social media applications such as Instagram, WhatsApp, and Path. The most popular and favorite social media application in Indonesia is a social networking application.
The main difference between LINE and similar applications is the sticker feature, which makes users more interactive in social media communication. Furthermore, the Official Account feature on LINE received a positive response from smartphone users in Indonesia. The abundance of features means LINE requires more storage space on each smartphone.
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