Google Holds Largest Brand Value in Media and Entertainment Industry 2021

Technology & Telecommunications

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Yosepha Pusparisa 12/08/2021 18:40 WIB

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Google's brand value reached US$458 billion or Rp6,595.2 trillion (using an exchange rate of Rp14,400/US$) in 2021. This brand value is also the largest in the media and entertainment industry sector.

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Google Holds Largest Brand Value in Media and Entertainment Industry 2021

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Top 10 Media & Entertainment Companies by Brand Value (2021)

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U.S. and Chinese companies lead the global media and entertainment industry, boasting brand values in the trillions of rupiah.

Google, for instance, had a brand value of US$458 billion, or Rp6,595.2 trillion (using an exchange rate of Rp14,400/US$), in 2021. This was the highest brand value in the media and entertainment sector.

China's Tencent ranked second with a brand value of US$240.9 billion, equivalent to Rp3,469.4 trillion.

Facebook held the third position, with a brand value of US$226.7 billion, or Rp3,265.1 trillion. Instagram, within the same group, followed with a brand value of US$82.9 billion, or Rp1,193.8 trillion.

The COVID-19 pandemic proved a boon for the media and entertainment industry. Movement restrictions led to people prioritizing staying home, boosting their access to streaming video and social media.

Editor : Dimas Jarot Bayu

"Disclosure: This is an AI-generated translation of the original article. We strive for accuracy, but please note that automated translations may contain errors or slight inconsistencies."