E-Commerce Considered Environmentally Friendly by Indonesia's Middle Class

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Nabilah Muhamad 01/12/2025 19:14 WIB

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According to a KIC survey, Shopee is the e-commerce platform most widely perceived as being close to an eco-friendly lifestyle by the Indonesian middle class.

E-Commerce Associated with Environmentally Friendly Lifestyle by the Middle Class in Indonesia (November 2025)

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E-Commerce Considered Environmentally Friendly by Indonesia's Middle Class

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E-Commerce Associated with Environmentally Friendly Lifestyle by the Middle Class in Indonesia (November 2025)

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Katadata Insight Center (KIC), together with OMG Indonesia and Trend Watching, released a collaborative research report titled Indonesia Middle Class in Motion: Smarter Choice, Wiser Spending.

One of the objects researched was the perception of the middle class regarding brands considered to be associated with an environmentally friendly lifestyle.

In the e-commerce sector, the brand most associated with this lifestyle is Shopee, with a percentage reaching 56.5%.

According to the KIC survey, here is a list of e-commerce platforms considered to be associated with an environmentally friendly lifestyle:

Shopee: 56.5%
Tokopedia: 12.2%
TikTok Shop: 11.5%
Facebook Marketplace: 5.3%
Sociolla: 3.8%

This survey was conducted on 463 respondents in Indonesia aged 17–59 years.

All respondents belonged to the middle class, with monthly expenditures between IDR 2 million and IDR 10 million per capita.

Data collection was carried out from November 4–13, 2025, using the computer-assisted web interviewing (CAWI) method.

The full report, Indonesia Middle Class in Motion: Smarter Choice, Wiser Spending, can be downloaded here.

Editor : Adi Ahdiat

"Disclosure: This is an AI-generated translation of the original article. We strive for accuracy, but please note that automated translations may contain errors or slight inconsistencies."

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E-Commerce Considered Environmentally Friendly by Indonesia's Middle Class

E-Commerce Considered Environmentally Friendly by Indonesia's Middle Class

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E-Commerce Considered Environmentally Friendly by Indonesia's Middle Class

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