Indonesia Middle Classin Motion: Smarter Choice, Wiser Spending
Indonesia’s middle class isn’t just the biggest consumer group, they are the engine driving our economy, culture, and digital transformation. Over the past year, they have faced inflationary pressures, digital saturation, and shifting life aspirations. All of this has pushed them to ask a fundamental question: what truly matters?
Their choices today, what they perceive as valuable, how they adopt technology, and how they balance sustainability with comfort are early signals of what Indonesia’s future economy and culture will look like.
In this report, each global trend is translated into the everyday behaviors of Indonesia’s middle class. The result is a deep reading of how they define value (worth), grounded sustainability, and human–technology balance.
This is a roadmap to Indonesia’s future, built on real behaviors not assumptions. To understand the middle class is to understand where Indonesia is heading next.
Gratis
Data Terkait
Katadata Insight Center (KIC) merupakan unit bisnis Katadata dengan fokus utama pada riset dan analisis data. Kami menyediakan informasi mendalam untuk menghasilkan kebijakan yang berdampak lebih besar.
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